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CAMPAIGNS AND FLYER Highlights
Wilkinsburg Land bank
Scope Summary
Website | Social Media | Branding ​
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Objective
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Enhance the Wilkinsburg Land Bank’s online presence through a new website, new Instagram and Facebook page, organizing events, and lead promotion. This initiative aims to increase community engagement, attract homebuyers and contractors, and improve search visibility.
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Key Results​​
✔ #1 Google Ranking | Website ranked #1 for the organization’s head term.
✔ Event Attendance above Goal | PPC campaign surpassed target.
✔ Email Growth +40%| Strengthened outreach & engagement.
✔ Click-Through Rate (CTR): 2-3x higher than industry standard
✔ Engagement Rate: 4-7x higher than industry standard
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Website & Branding
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✔ SEO-Optimized Website | Designed for high visibility & lead generation.
✔ Custom Visuals – Drone footage | Local Photography | AI-generated images.
✔ Revamped Brand Identity | New logo & cohesive brand guide.​​​
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ART JAM
Wilkinsburg MUSIC AND ARTS Festival METRICS AND CAMPAIGNS
AD CAMPAIGN RESULTS
Digital Marketing ​
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Social Media | Advertising
✔ Designed High-Impact Flyers | Consistent with Event Branding.
✔ Collaborated with Local Designers | Produced Professional Promotional Materials.​​
✔ QR / Link Trees for Easy Access | Linked Directly to Ticket Sales & Event Resources.
✔ Performance Tracking | Monitored Ad Success & Campaign Impact.
Instagram | Facebook Ad Campaign % above industry standard
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✔ Flyer Views: +45%
✔ Flyer Interactions: +82%
✔ Event Link Clicks: +124%
✔ Profile Visits: +40%
✔ New Followers: +92%
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Mailchimp Email Campaign % above industry standard
✔ Open Rate: +39%
✔ Click-Through Rate (CTR): +264%
✔ Click-to-Open Rate (CTOR): +166%
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Takeaway
Campaigns Significantly Outperformed Industry Standards, Driving High Engagement & Conversions.
